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Brands to Watch in 2016
Which brands will break new ground, fall from grace, or overcome obstacles in 2016? Here’s my list of brands to watch in 2016. Since I couldn’t narrow the list to a handful as I’ve done in past years, I decided to expand the list to 26, one for each letter of the alphabet.
So here’s a brand-builder’s almanac for the coming year:
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The North Face uses artificial intelligence to engage with customers
Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.
The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.