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Under Armour seeks deep understanding of consumer fitness
Under Armour is undertaking an ambitious effort to provide extremely personalized health and fitness coaching, assisted by IBM.
Under Armour has entered a strategic partnership with IBM to create and provide data-backed health and fitness insights, powered by IBM Watson's cognitive computing technology. The partnership will combine Under Armour’s new UA Record personal fitness app with an IBM Watson Cognitive Coaching System.
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IBM: Holiday shoppers go high-tech
Retailers just went through an increasingly digital and mobile holiday season.
According to analysis performed by the IBM Watson business intelligence platform, the average order value for the mobile and desktop shopper combined was $127.49, up 2.5% from 2014 ($124.33).
Consumers also shopped via their mobile devices in growing numbers. Mobile traffic exceeded desktop, traffic, accounting for 52% of all online traffic. This was a 17% increase in mobile traffic from 2014.