Digital marketing agency brings in e-commerce exec

Roundarch Isobar, the U.S. arm of the global digital marketing agency Isobar, has appointed Steven Moy as the company’s chief commerce officer. He joins from SapientNitro, where he was VP of business and office lead at that company’s Boston office.

Roundarch Isobar will leverage Moy’s experience in retail to further develop the company’s digital commerce practice. He will report directly to Jeff Maling and Geoff Cubitt, co-CEOs of Roundarch Isobar.

Moy has more than 25 years of experience in providing marketing and business solutions to leading companies across many industries, including Staples, CVS Caremark, Liberty Mutual, Puma, New Balance, The Hartford and Luxottica. Throughout his career Moy has worked with e-commerce partners such as L2, IBM, Oracle, hybris and Demandware.

“Steven is a clear industry leader of e-commerce strategies, and his success with leading brands is very impressive,” said Maling. “Roundarch Isobar has always had a strong history in retail solutions, and we are delighted to have Steven join us to continue that momentum.”

“Roundarch Isobar has a proven track record in creating ground breaking, omnichannel digital experiences for a wide range of clients,” added Moy. “Joining this award-winning team as the commerce lead means that I can help elevate Roundarch Isobar’s expertise to create more innovative solutions, connect brands and empower their always-on consumers. I look forward to showcasing how Roundarch Isobar can help clients boost their customer engagement and customer loyalty metrics.”

"At hybris, we focus on creating unique omnichannel commerce solutions. I have worked with Steven on many opportunities over the past few years,” said Carsten Thoma, president and COO of Hybris Software. “He excels in building differentiated pragmatic omnichannel commerce solutions. Steven is a key partner because he understands marketing, digital innovation, consumer insights, and technology. He will be a strong addition to Roundarch Isobar’s practice."

"Steve brings a unique blend of left and right brain skills, helping brands scale their story telling with technology," added Scott Galloway, founder of L2.

Isobar is a global digital marketing agency whose key clients include adidas, Avis, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg and P&G. It’s U.S. arm, Roundarch Isobar, serves clients that include Adidas, Avis, Bloomberg, Disney, General Motors, HBO, Royal Caribbean Cruises Ltd. and the U.S. Air Force.