Capgemini

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.

New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.

Atlanta - Honey Baked Ham is consolidating three regionalized operating divisions, currently based in Georgia, Michigan and Ohio, and has also named two new top executives. The combined organization, The Honey Baked Ham Company LLC, will be headquartered in Alpharetta, Georgia and will serve customers online and at more than 400 stores in 40 states across the U.S.

Minneapolis – Target Inc. does not want to be your father’s mass merchandiser. According to the Wall Street Journal, Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

London – Moms with kids younger than 18 are known to be discerning, and only two retailers made the list of top 10 best perceived brands among these special ladies. According to the latest Brand Index from market research firm YouGov, Amazon.com ranked number two with a score of 58.8, Skechers came in at number eight at 48.1, and Samsung nabbed the number 10 spot at 47.7.

With retailers and CPG companies continuing to struggle with in-store execution issues like on-shelf availability, inventory and promotions, leading supply chain analytics and insights provider Orchestro asked industry thought leaders to weigh in on the three key questions.

Go to the Orchestro article by clicking here.

 

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

New York – Retailers who offer or are considering offering online grocery shopping may be on the right track. One-quarter of 30,000 online global respondents surveyed in the new Nielsen Global E-commerce and the New Retail Surv say they are already ordering grocery products online for home delivery and more than half (55%) are willing to use it in the future.