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Overstock.com extends book promotion
SALT LAKE CITY — Overstock.com is extending its limited-time book sale promotion, pricing books at least 10% below Amazon's prices. The online retailer will keep prices at that level one more week.
"This promotion is so successful we've chosen to extend it," said CEO Patrick M. Byrne. "We are already, on average, 9% cheaper than Amazon on other products we carry, so this just seems like the natural next step. It's a great time to be shopping for a book."
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Wet Seal turns to Demandware to improve digital platform
BURLINGTON, Mass. — Specialty retailer Wet Seal has signed on with Demandware to use the cloud commerce solutions provider’s commerce platform as a component of its e-commerce and digital marketing strategy.
Wet Seal is looking to leverage the platform’s offerings — which according to Demandware include fast time-to-market, a rich set of merchandising capabilities and a secure, scalable environment to support omnichannel operations — to provide customers with optimal online and mobile shopping services.