Capgemini

Louisville, Ky. - Long John Silver's has named James O'Reilly as CEO. O'Reilly brings to the role more than 20 years of food service executive experience, including his most recent stint as chief brand officer for Sonic Drive-In.

In addition, O'Reilly has served in a variety of domestic and international leadership positions for food service and CPG companies including Einstein Noah Restaurant Group, Yum Brands, and Procter and Gamble.
 

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

Louisville - Gasoline and convenience-store chain Thorntons Inc. is receiving its own refreshing results from its Paytronix-powered “Refreshing Rewards” loyalty program. Since the program was launched in September 2014, Thorntons Refreshing Rewards program managers have been successfully using targeted promotions to get members to visit more frequently and are leveraging program data for category management.  

San Francisco - Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

King of Prussia, Pa. – EBay Enterprise is expanding its network of partnerships with a global program that will allow retail consultants and other partners to advise, design and integrate omnichannel commerce solutions and services from providers including Magento, Isobar, EPAM, Infosys, Bridge Consulting Group, AOE, Vaimo, and Gorilla.

Solutions and services offered include retail order management, store and warehouse fulfillment, and customer care. Global markets where services are offered include Europe, China and Latin America.
 

Mountain View, Calif. – Google Inc. is reportedly studying the effect color has on consumer purchase decisions, among other issues. According to Reuters, the company has found a clear link between color and employee satisfaction with their workspaces, and is still in the early stages of research.  

Gap Inc., is the only retailer to appear on a flawed list called The Civic50 that presumes to recognize the nation’s most community-minded companies.

Now in its third year, the lack of retail representation on The Civic50 is highly curious considering retailers enjoy a high level of visibility within the communities where they operate and are typically quite generous in supporting local charities and national causes. The consumer packaged goods was also under-represented on The Civic50 although companies such as ConAgra, General Mills and Hershey were included.

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.