Capgemini

Efficient Collaborative Retail Marketing (ECRM) continues to expand its capabilities and has done so again with another key retail industry hire.

ECRM recently hired retail and consumer packaged goods data veteran Jennifer Zannelli to the newly created role of ECRM Data Sales. In this capacity, Zannelli will lead strategic sales initiatives for ECRM Data and also help develop new products and services.

New York -- The gap in prices between Amazon and Walmart.com’s grocery basket has widened in the past two months, according to a report by 360pi. The company conducted a two-month study, comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) basket shopped on Amazon.com and Walmart.com.

Online pricing intelligence provider 360pi compared Amazon.com and Walmart.com prices earlier this year in a dynamic pricing study and discovered Walmart changed its prices more often than Amazon.

The company looked at Amazon.com and Walmart.com prices comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) shopped on Amazon.com and Walmart.com between April 9 and June 9, 2015.

Three key finding from the report were:

At the recent MIT CIO Symposium, Bryan Kirschner, director of the research/strategy organization Apigee Institute, and Jerry Wolfe, CEO and founder of food industry platform services provider Vivanda, participated in a panel discussion on consumer connectivity and engagement. Chain Store Age followed up with the two experts to ask a few more questions about engaging today’s connected customer.

How can retailers use APIs (application program interfaces) to provide a more personalized customer experience?

National food, beverage and household brands continue to lose their place in Americans’ shopping carts, according to a new survey.

Deloitte’s annual American Pantry Study of more than 354 brands across 34 product categories found that nearly three in four (73%) of consumer packaged goods categories show an overall decline in their status as “must have” brands.

New York - Consumers are continuing to abandon national food, beverage and household brands. According to Deloitte's annual American Pantry Study of more than 354 brands across 34 product categories, nearly three in four (73%) consumer packaged goods (CPG) categories show an overall decline in their brands' "must-have" status, meaning that shoppers would purchase whether on sale or not.

The TPN division of global marketing and corporate communications giant Omnicon has worked with Walmart and its supplier community for more than 10 years and now that it has a physical presence in Northwest Arkansas the retail marketing agency is ready for some serious growth.

TPN, which stand for The Promotion Network, is part of Omnicon’s Diversified Agency Services division. TPN recently open an office in Bentonville and tapped John Meyer to lead the organization which is part of TPN’s 300 person organization with nine offices nationwide.

Boston – Millennials as a generation are known for wanting instant gratification, and that desire extends to digital coupons. According to a new commissioned study conducted by Forrester Consulting on behalf of Linkable Networks, CPG retailers and brands must adopt digital coupon redemption experiences that are automatic to reach millennial shoppers.