Capgemini

Orlando, Fla. -- The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall, and Wednesday morning during a presentation at the IRI Summit CVS Caremark senior VP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

The digital marketing initiative known as “My Weekly Ad” is helping CVS Caremark grow sales and deepen engagement with loyal customers by providing them with personalized versions of the retailer’s weekly ad.

The My Weekly Ad program was launched last fall and Wednesday morning during a presentation at the IRI Summit CVS Caremark SVP of merchandising and retail pricing Judy Sansone shared additional details regarding the program.

Dannon Light & Fit Greek Yogurt, Tide Pods and Monster Energy Ultra were recognized as New Product Pacesetters this week as Information Resources (IRI) unveiled the best new products of 2013 at its annual summit.

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

Minneapolis -- APG Cash Drawer LLC is releasing the BluePro Bluetooth interface for cash drawers. Now available for purchase through APG's distribution partners, the BluePro Bluetooth interface will enable cash drawer control via Bluetooth communication and allows retailers to wirelessly synchronize and create a one to one relationship between the cash drawer and tablet.      

Cincinnati -- The Kroger Co. announced it has purchased the assets of YOU Technology Brand Services, the Silicon Valley-based provider of digital coupons and promotions. Financial terms of the transaction were not disclosed.

Kroger has purchased the assets of You Technology Brand Services, a Silicon Valley-based platform of digital coupons and promotions.

By David Weinberger, CBX

Former Wal-Mart Stores, Inc., president and CEO Mike Duke is among an impressive roster of top business executives slated to participate in a Wall Street Journal executive conference called ECO:nomics — Creating Environmental Capital.

The event, scheduled for April 2-4 at the Bacara Resort in Santa Barbara, Calif., is billed as a day of no holds barred interviews in an interactive format that offers unparalleled networking.