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Honey Baked Ham consolidates, names new senior executives


Atlanta - Honey Baked Ham is consolidating three regionalized operating divisions, currently based in Georgia, Michigan and Ohio, and has also named two new top executives. The combined organization, The Honey Baked Ham Company LLC, will be headquartered in Alpharetta, Georgia and will serve customers online and at more than 400 stores in 40 states across the U.S.

David A. Keil will serve as CEO and also on the company’s board. Keil joins Honey Baked Ham from Ecolab, where he was a member of the global leadership team. Keil also spent four years as an independent member of the Honey Baked Ham board of advisors and has experience with CPG companies including Frito Lay, Pillsbury and General Mills.

Maggie DeCan will serve as president and COO. A 13-year Honey Baked Ham veteran, she previously served as president and COO for the jointly owned Honey Baked Ham Franchise Company.

Honey Baked Ham will centralize management, sourcing and operations for the company nationwide. By pooling resources and establishing a single support structure, Honey Baked Ham seeks to increase its financial capacity, streamline operations, lower costs and enhance both the speed and flexibility of its decision-making.

Additionally, both the company and its franchisees will obtain increased efficiencies and effectiveness offered by centralized marketing and sales. Customers will receive national brand consistency, improved Web and e-commerce platforms, omnichannel strategies and overall convenience and access to the brand.

Honey Baked Ham will continue to be a family-owned business. Linda van Rees from the Georgia division, Lou Schmidt from the Michigan division and Craig Kurz from the Ohio division, who are all grandchildren of Honey Baked Ham founder, Harry J. Hoenselaar, will now serve with other independent directors on a fiduciary board responsible for establishing the future direction of the company.

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