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  • Report: Elizabeth Arden hires Goldman to help possible sale

    Miramar, Fla. - Elizabeth Arden has reportedly hired Goldman-Sachs Inc. to help contact private equity firms and other possible buyers. According to Bloomberg, Elizabeth Arden is undergoing a sales process but has not made any definitive deals and may not wind up selling itself.

    The move to hire Goldman-Sachs comes after reports indicating that South Korean CPG firm LG Household & Health Care Ltd. was considering a takeover bid for the retailer.

     

  • Saving Celsius: A CPG company comes back from the brink

    The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.

  • Amazon enjoys strong start to 2014

    Amazon continues to power ahead with record first quarter sales, solid bottom line improvement and intriguing new initiatives to drive future performance.

    Sales increased 23% to $19.7 billion during the quarter ended March 31, compared to $16 billion the prior year. The sales figure was comprised of product sales which grew 18.3% to $15.7 billion and service sales which grew 44% to slightly more than $4 billion. The company’s fulfillment costs increased 29% to $2.3 billion.

  • Retailers ready for solid second quarter

    Those looking to understand how the retail industry will perform in the second quarter and beyond can gain an interesting perspective from the outlook shared by one of the world’s largest diversified packaging companies.

  • Chobani wants Americans to eat more yogurt

    Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.

    In essence, Chobani wants Americans to eat more yogurt and recently announced six new products to launch in July that extend the brand beyond breakfast.The new products include Chobani Greek Yogurt Oats, Chobani Indulgent, Chobani Kids, Chobani Seasonal, Chobani Kitchen and Chobani Simply 100 Greek Yogurt in key lime and pineapple Coconut.

  • Retailers and CPG companies win top EPA awards

    Best Buy, Staples, Home Depot, 3M and Colgate-Palmolive were among the many retailer and CPG companies to be recognized by the U.S. Environmental Protection Agency and the U.S. Department of Energy as recipients of the 2014 Energy Star Partner of the Year Award.

    A total of 127 companies were received the Energy Star Partner of the Year distinction and were selected from a total of 16,000 Energy Start partners overall in the areas of manufacturing, retailing, public schools, hospitals, real estate companies and home builders.

  • Tech vet joins pricing firm

    Former SAS executive Greg Soussloff has joined pricing intelligence and competitor monitoring solutions provider 360pi as vp of customer value.

    Soussloff spent the past 10 years with SAS and most recently served as senior sales director of retail and CPG and oversaw a 30 member national sales team. Prior to SAS, Soussloff served in diverse roles at several wholesale companies, including VF Corporation where he led the sales efforts for the mass channel in what was then the VF Knitwear division.

  • Shopper marketing’s secret weapon

    When brand marketers and agency executives gathered in Chicago recently for the annual Shopper Marketing Summit there was plenty of talk about mobile, social and digital, but there was one thing no one talked about.

    Mobile is the hottest thing going right now so hardly surprising there was plenty of discussion about myriad ways apps can be used to engage, influence and activate shoppers on the path to purchase. Mobile continues to transform the path to purchase, overlooked in discussions of the shoppers’ evolving journey was the role of packaging.

  • Bumble Bee packaging goes retro, marketing does digital

    In recognition of shoppers’ desire for clean foods with minimal ingredients, Bumble Bee has introduced a new “Heritage Pack” with labeling reminiscent of the 1950s. Retailers may be inclined to say, “so what,” but there are several interesting aspects to the initiative.

    Packaging changes among CPG companies are common in an industry where genuine innovation is hard to come by. So a new label, color scheme or pack size tends to elicit a big yawn from retailers.

  • Private label leader adds CPG executive

    Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

    Martini, a veteran CPG executive, will lead Trace One’s sales and customer development efforts in North America. Martini has spent 23 years in the CPG world working for companies such as Bristol-Myers Squibb, Catalina Marketing, DemandTec and Symphony IRI Group. Trace One said Martini will leverage his knowledge of consumer demand, shopper insights, price and trade optimization and other go-to-market strategies in his new role as vp of North America.

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