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Study: Food nourishes digital coupon growth
Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.
Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.
The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.
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Very few customers decide fate of new CPG items
St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

