ECRM does data, elevates insights offer with Zannelli

Efficient Collaborative Retail Marketing (ECRM) continues to expand its capabilities and has done so again with another key retail industry hire.

ECRM recently hired retail and consumer packaged goods data veteran Jennifer Zannelli to the newly created role of ECRM Data Sales. In this capacity, Zannelli will lead strategic sales initiatives for ECRM Data and also help develop new products and services.

“Jennifer’s background in retail and shopper insights is perfectly aligned with our objective of accelerating the growth and development of our data business,” said Greg Farrar, CEO of ECRM. “Her knowledge of the industry combined with her experience and success in leading sales organizations made Jennifer the ideal choice.”

Zannelli has more than 15 years of experience in sales and business development, most recently with CROSSMARK where she served as senior director new business. During her time at CROSSMARK, Zannelli helped to launch myAFINITI, a marketing platform that connects CPG brands with membership groups.

She also expanded operational processes, developed effective marketing tools as well as built a sales pipeline, according to ECRM. Prior to CROSSMARK, Zannelli spent five years at Kantar Retail where she held several positions during which she helped to create and execute successful sales processes along with new initiatives designed to grow and retain customers.

“ECRM has a wealth of information assets, including the expertise of its staff, strong buyer and supplier relationships as well as their unique data capabilities,” said Zannelli. “There is a unique opportunity at ECRM to take the CPG industry and promotional data to a new level and I am excited to be part of the team leading the sales organization.”