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Francesca's on the hunt for new CMO


Specialty retailer Francesca's is losing its head merchant.

CMO Sei Jin Alt is resigning to spend more time with her family and pursue other interests, the company said. The company has initiated a search for a new Chief Merchandising Officer. To facilitate a smooth transition, Alt will remain in her current role until Nov. 20.

Michael W. Barnes, Chairman, president and CEO, said: "We would like to thank Sei Jin for her contributions during her tenure at francesca's. She provided great insights and leadership in driving our merchandising efforts over that last five years, during which time francesca's store-base more than tripled. While we will miss Sei Jin and wish her the best in her future endeavors, I am pleased that she has agreed to continue for a period to ensure a seamless transition."

Alt said, "The past five years at francesca's have been extremely rewarding for me both personally and professionally. I am grateful to have had the opportunity to work at the Company during such an exciting growth period. I continue to firmly believe that significant long-term growth opportunities lie ahead for francesca's brand under Mike's leadership. I wish everyone at francesca's the very best."

Mr. Barnes continued, "We are confident in our ability to attract a highly talented and experienced Chief Merchandising Officer to francesca's. As we evolve our strategic plan, we are also reviewing our corporate structure and plan to build upon our leadership team to support our efforts to drive long-term sustainable growth and enhanced value for our shareholders."

Francesca's operates 611 boutiques in 47 states and the District of Columbia.

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