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Brooks Bros. buttons up demand chain
Vertical specialty apparel retailer Brooks Brothers is known for neat and tidy fashions, and that ethos extends to how it manages the flow of goods from source to shelf.
Brooks Brothers has selected the SAP Fashion Management platform to gain better control of movement of merchandise through the supply chain, which in turn supports an omnichannel customer experience. The retailer began the process of revamping its demand chain by implementing the SAP Apparel and Footwear application, which provides better insight into inventory and financials.