Mall Marketing Spotlight: "Santa Paws" at the Mall at Short Hills

The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.



The Ice Palace holiday set features a mystical winter wonderland backdrop, perfect for a human-canine photo opp. As well, customers will receive The Mall at Short Hills’ Holiday Special Offers Brochure, offering exclusive savings and special offers to over 60 stores in the shopping center, including The Art of Shaving, Brooks Brothers, Legal Sea Foods, Nordstrom, Starbucks, Vineyard Vines and more.



The Mall at Short Hills is located at Route 24 and JFK Parkway in Short Hills, New Jersey, and features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 stores and services.