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Juicy Couture to launch in India


New York -- Authentic Brands Group, a global brand development and licensing company, announced an agreement with Reliance Brands Limited (Reliance) to bring casual luxury lifestyle brand Juicy Couture to India in fall 2015.

“This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets.”

Reliance Brands Limited, a premier Indian distributor, which focuses on the premium to luxury segments of the fashion business, has brought a number of top fashion brands to the region since its inception in 2007, including Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole, Steve Madden and more.

The partnership is looking to launch 20 Juicy Couture brand stores in India during the first five year phase, starting in fall 2015. Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women’s and girl’s, handbags, footwear, intimates, swimwear, fragrance, accessories and jewelry.

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