Brooks Brothers

Retailers share online insights

Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

“We are connectors,” Cindy L. Hicks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”

Simpsonville, Ky. -- Following on the heels of successful outlet projects in Atlanta and Oklahoma City, CBL & Associates Properties and Horizon Group Properties announced another joint venture – to co-develop The Outlet Shoppes at Louisville, in Simpsonville, Ky.

When Renaissance at Colony Park opened in Ridgeland, Miss., in 2008, it created a stir not only among the local residents of Ridgeland, Miss., but also within the retailer and shopping center communities as a whole.

The project, developed by Mattiace Properties and H.C. Bailey Cos., pulled together the aesthetic elements of a Main Street and town center format with strategic, traffic-driving retail, entertainment and dining offerings.

WESTBORO, Mass. — BJ's Wholesale will leverage Micros-Retail's loss prevention and business analytics solution, XBR Ingenium, to increase its asset protection team’s investigative capabilities and productivity.

Micros-Retail XBR Ingenium will allow BJ’s to generate flexible and behavioral exception reports, so it can focus on key areas of fraudulent activity. The business solution offers an interactive dashboard, so field users can quickly spot high-risk areas in their stores and districts.  

WESTBORO, Mass. — Modell’s has selected Micros-Retail, a leading provider of retail technology for the specialty and general merchandise retail industry, to help it improve customer experience, modernize IT for the stores and streamline day-to-day functions. 

London -- Brooks Brothers will adopt eCommera’s decision intelligence tool, DynamicAction. Designed to turn big retail data into prioritized actions, the solution integrates siloed data into a commerce-specific cloud solution which will allow the retailer to identify optimization opportunities to improve its overall online commerce performance.
 

NEW YORK — Simon Kneen, creative director and EVP design for Banana Republic has been awarded a Doctor of Arts honoris causa from Kingston University in London, United Kingdom. A Kingston University graduate, Kneen was nominated and awarded for his 30-year commitment and success in the fashion and design industry. 

Chandler, Ariz. -- Simon Property Group announced Friday that it opened Phoenix Premium Outlets, the upscale outlet shopping center serving the Greater Phoenix and Scottsdale areas.   
 

Burlington, Mass. -- Demandware, a leading provider of enterprise cloud commerce solutions, announced that Brooks Brothers launched a new e-commerce site on the Demandware Commerce platform.