Brooks Brothers taps eCommera to interpret its operational data

London -- Brooks Brothers will adopt eCommera’s decision intelligence tool, DynamicAction. Designed to turn big retail data into prioritized actions, the solution integrates siloed data into a commerce-specific cloud solution which will allow the retailer to identify optimization opportunities to improve its overall online commerce performance.



The solution will enable the brand to ascertain the economic value of specific projects to justify future IT investment, as well as drill down into micro activity such as evaluating return on marketing spend.



“Online merchandising optimization requires hundreds if not thousands of decisions every day,” said Ken Seiff, EVP, direct and omni-channel at Brooks Brothers, which operates over 300 stores globally as well as an ecommerce site. “And often even the simple act of identifying all of these opportunities is extremely challenging. eCommera’s DynamicAction product is thoughtfully designed to highlight these decisions and make them actionable."



John Squire, President at eCommera, said: “To succeed in an ever more competitive environment, retailers and brands need to understand the wealth of operational data at their disposal and turn it into actionable insight, and rapidly take the most effective decisions. We are delighted to be enabling such a well-known brand as Brooks Brothers to achieve its aggressive growth plans with the help of our DynamicAction product.”