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ShopSavvy promises greater personalization with iBeacon
Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.
ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.
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RadioShack concept store opens in Boston
Fort Worth, Texas – RadioShack opens its latest custom concept store, located in Boston, April 10. Situated in the Downtown Crossing neighborhood, the newly remodeled store features a custom contemporary nautical design, paying homage to the city's maritime heritage with sailing rope accents, weathered wood and a ship's bow centerpiece.