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Millennials: The new retail standard bearer
A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing retailers to refine plans on how to meet the needs of this new generation.
While some retailers may see Millennials as a unique group that forces massive change, GameStop sees them as well-informed, independent consumers who are causing us to rise to an even higher level of service.
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Braving the Currency Storm: What U.S. Brands Can Do
By Brian Ehrig
The U.S. dollar has risen by more than 20% against the other major currencies over the last year, buoyed by a respectable if not torrid economic recovery and sinking oil prices, among other factors. That could be a breath of fresh air for U.S. shoppers with a taste for imported goods. For global mega-brands like PVH, Microsoft and Coach, however, the implications are closer to a gathering storm.
