Apple, Inc.

Walgreens has introduced two innovative digital initiatives to support its omnichannel strategy: one to help patients stick to their medication regimens, and another to drive social media engagement via video beauty tips.

Deerfield, Ill. — Walgreens on Monday officially launched its app for Apple Watch that helps keep patients adherent to their medication regimens. The Walgreens App for Apple Watch is designed to help patients manage their medications, whether it is a simple, once-daily reminder or multiple complex drug regimens.   

Cupertino, Calif. – Apple Inc. is enacting a number of significant enhancements to its Apple Pay mobile payment app, including adding support for rewards programs and store-issued credit and debit cards. During a June 8 keynote address at Apple’s Worldwide Developers Conference (WWDC), Jennifer Bailey, VP of Apple Pay, said that retailers, including Dunkin' Donuts, Walgreens, Wegmans, and Kohl's, will support the new reward card functionality.

By Jeff Trachsel

Showrooming has plagued brick-and-mortar retailers for years, with e-commerce quickly chipping away at in-store sales. Recently however, experts report the rising trend is actually the reverse - shoppers are now exploring options online before buying in-store. According to a 2014 report from BI Intelligence, reverse showrooming, or webrooming, is actually more common among U.S. consumers, with 69% of consumers researching online before transacting in-store.

On Thursday, Google introduced Android Pay, which will power in-app and tap-to-pay purchases on mobile devices. Here are some comments from Pat Dermody, president of Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, on the new feature:

The seminal digital event that occurred in the year 2007 was the introduction of the first iPhone, but there was another noteworthy development that year involving Walmart e-commerce.

A few months after the iPhone made headlines, Walmart rolled out its buy online, pick up in store service branded as Site to Store and helped give meaning to the word omnichannel. In digital terms, 2007 was eons ago.

We live in interesting times when it comes to all the ways we can pay and complete purchases, times when you can now order food for delivery without ever leaving your search engine. More convenient and secure ways of making payments are advancing on a number of interesting fronts, including computer chip enabled EMV credit and debit cards that are soon to replace magnetic stripe cards in the United States, and mobile phone-based digital wallets like Apple Pay and CurrentC (not to mention the digital currency bitcoin, which admittedly we’re pulling for).

Toronto – Shoppers Drug Mart Corp. is providing members of its Shoppers Optimum loyalty program with My Optimum. My Rewards, a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card.

Optimum members will now receive personalized offers and points via their mobile device, email or the Web, and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.