Apple, Inc.

Last week, I took a look back at three technologies that disrupted retail in 2014. Now that we are kicking off the first work week of the New Year, it’s time to look ahead at three technologies likely to disrupt retail in 2015.

Wearables

Ann Arbor, Mich. - Watch out Amazon, QVC is at your back—at least when it comes to  customer satisfaction.  

There’s been no shortage of developments in retail payments this past year. From high-profile data breaches forcing retailers to reconsider their security strategy, to the launch of Apple Pay bringing mobile to the forefront, both retailers and consumers have been paying unprecedented attention to their transactions.

With innovative players entering the fold and the U.S. payments infrastructure upgrade well under way, the industry is poised for a shift over the next several years.

New York – When it came to fulfilling holiday deliveries, Apple, Dell, Nordstrom and Zappos stood out among other major competitors. According to research from StellaService, all four provided an aggressive guarantee that orders placed by Dec. 23 would be delivered by Christmas and managed to meet that promise in all regions of the U.S.  

As 2014 draws to a close, it’s time to look back on another year of technological disruption in retail. While many solutions, applications and tools played a role in changing how retailers use technology in their business, three developments in particular stood out. Two of them did not actually launch in 2014, but this was the year they truly achieved their disruptive potential. So read on, and have a happy, prosperous and innovative New Year!   ApplePay

New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales.   In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.  

Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.

In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.

Orem, Utah – Checking the Yellow Pages for various types of information is a time-honored tradition, but now consumers can use the mobile version to find products. App developer Avantar is releasing a feature in the Yellow Pages app that lets shoppers pinpoint locations of products.  

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

By Bruce Ernst, Monetate   Consumers weren’t the only ones who were busy browsing gifts during Cyber Week 2014. In fact, the kickoff to this year’s holiday shopping season saw many retailers staying up late to unwrap key customer insights based on the valuable data being generated by online shoppers.