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Study: This retailer is tops in providing digital experience
When it comes to providing digital consumers with a quality online shopping environment, one well-known discount club chain comes out on top.
According to the “2016 Digital Experience Report” from application performance company Dynatrace, Costco led all online retailers in both performance and reliability. Apple followed in a close second place.
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Connecting with Millennials
The generation born between the early 1980s and the year 2000 — labeled millennials — has captured the collective attention of retail marketers. And not just because there are more than 80 million of them, although that’s a factor. This group craves access, not necessarily ownership, and they have a real affinity for technology, which is shaping the retail space.

