Ron Johnson’s Enjoy expanding

The nearly one-year-old online retail startup from Ron Johnson is expanding into new markets.



Enjoy, which sells higher-end consumer electronics that trained experts hand deliver and provide training for at no additional charge, has added Los Angeles to its delivery area. Its next market will be Chicago.



The company already services San Francisco and New York City.



Johnson, the former CEO of J.C. Penney and Apple Store guru, launched Enjoy in May 2015.



Enjoy customers designate when they want the product delivered when they place their order. The time frame for delivery is as soon as four hours from the time of purchase. Here’s a video on how the service operates.



According to Enjoy, 98% of its deliveries occur on time and 97% of customers who review the service give it five stars out of five.



In addition to new markets, Enjoy is also expanding its product lineup. It currently offers about 150 products, up from the 29 it sold at launch. And most recently, Enjoy became integrated into American Express’ Membership Rewards Program.