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Apple Pay – coming soon to a mobile site near you
Apple Pay may finally be getting ready to move beyond mobile apps into the world of mobile browsers. According to Re/Code, Apple has been quietly notifying potential partners that the mobile payment service will be available via the Safari browser on iPhones and iPads that are equipped with Apple’s TouchID fingerprint technology, before the 2016 holiday season. This would directly compete with a similar browser-based mobile payment service offered by PayPal.
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Mobile Payment Scorecard
Apple did not create the mobile payment market when it launched Apple Pay in September 2014.
However, Apple Pay did effectively bring mobile payment to the forefront of retailers’ omnichannel commerce strategies. Consumers are slowly starting to follow, with Deloitte data showing in-store mobile payments have increased from 5% of total in-store payments 2014 to 18% in 2015.

