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Tech Bytes: Lessons learned from holiday 2016 can drive mobile conversions going forward
Mobility’s influence on retail sales has never been stronger. Too bad the same can’t be said for its impact on conversions. I know what you are thinking — the industry had a stellar holiday shopping season, and it was driven by mobile. Indeed, the 2016 holiday season brought in a total $91.7 billion in online sales, an 11% increase year-over-year. Mobile alone brought in a total of $28.43 billion in revenue, a 23% increase over last year, according to Adobe. -
Tech Bytes: Three pet peeves disengaging holiday shoppers
The countdown is on. With 12 shopping days left before Christmas, holiday shoppers mean business. They have their shopping lists in hand, devices are charged, and they want their desired merchandise in their hands — fast. And with Adobe reporting that 5% of customers drive 35% of revenue, retailers would be foolish not to deliver.