Adobe

Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).

Starbucks Corp. is reportedly seeing value in a new addition to its drive-through order windows.

According to Bloomberg, Starbucks is rolling out video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. In one major differentiator from the drive-through screens found at many quick service chains, Starbucks screens will feature a real-time audio/video feed of the barista taking the order.

Images of items the customer orders will appear on the screen to ensure they are placed correctly.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Not only is a picture worth 1,000 words, but it may be worth $1,000.

A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets, however, show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Starbucks Corp. is looking to someone with detailed knowledge of developing technology solutions as its new chief technology officer.

The coffee giant has named Gerri Martin-Flickinger, who previously served as senior VP and CIO of Adobe, as CTO effective Nov. 2.

In her new role, Martin-Flickinger will lead the global IT function and play a key role in shaping the technology agenda across the Starbucks business. Interestingly, in her previous life she played a key role in enabling Adobe’s transformation to a cloud-based business.

New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.

News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.

Seattle – Consumers who want to open ads on one of the Web’s most important retailers soon won’t have to worry about seeing messages informing them they need to install or update Adobe Flash.

Consumers who visit one of the Internet's biggest retailers won’t have to worry anymore about seeing messages informing them they need to install or update Adobe Flash.

Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

Every Day can be a Holiday