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Adobe

  • Brick-and-mortar isn't dead yet: Converting in-store shoppers to sales

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

  • Brick & Mortar: Driving in-store sales in a digital age

    According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

    This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.

  • Retailers give thanks for Cyber Week

    Despite a few hiccups with site availability, Cyber Week 2015 on the whole was a huge success for the retail industry and bodes well for the remainder of the holiday season.

    According to data from Adobe, from Thanksgiving Day through Cyber Monday, consumers spent $11 billion online. This marked a 15% increase from Cyber Week in 2014 and represented 30% of a total $39.5 billion in November online sales. Adobe predicts consumers will spend $1 billion a day online every day from Dec. 1- Dec. 18.

  • Cyber Monday spending hits all-time high

    Cyber Monday 2015 will be a day for the retail record books, at least until next holiday season.

  • Black Friday weekend goes digital

    Consumer spending across digital channels showed significant year-over-year growth over this year's Thanksgiving weekend.

    According to data from ComScore, desktop spending surpassed $1 billion on both Thanksgiving and Black Friday. Consumers sitting at desktop PCs spent a total of $1.1 billion, up 9% from $1.01 billion in 2014. On Black Friday, desktop spending grew 10% to $1.66 billion from $1.5 billion.

  • Instagram program zooms in on social commerce

    Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

    Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

  • Adobe: Holiday shoppers are on the move

    Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

    That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

  • Survey: Holiday shoppers more mobile than ever

    Mobile will drive more than half of Thanksgiving Day online shopping visits (51%) for the first time in 2015.

    That is just one mobile-friendly statistic from the new Adobe 2015 Digital Index Online Shopping Predictions. The Index also forecasts mobile will account for close to a third (29%) of all holiday sales, a 12% increase from 2014. iOS will drive 22% of sales, Android just 7%.

    Looking at another emerging customer engagement channel, Adobe predicts social media will drive 2% of referred visits (flat growth), with revenue per visit highest on Facebook ($1.24).

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