Perry Ellis International launches golf apparel e-commerce site
Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.
"Callaway continues to be a leading premium performance golf brand worldwide and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction," commented Oscar Feldenkreis, president & COO of Perry Ellis International.
The e-commerce site will also include behind-the-scenes videos, style and golf tips, social media outreach initiatives, as well as a full collection of men's and women's shirts, pants, shorts, outerwear, rain gear and belts for sports enthusiasts, golfers and non-golfers alike.
Callaway apparel can also be purchased at major retailers and green grass distributors, including Belk, Bloomingdale's, Dillard's, Golfsmith, Nordstrom and Rochester Big & Tall, as well as major golf resorts including Pebble Beach, La Costa, Troon North and Disney Golf Shops.
"We are excited to continue strengthening our partnership with Perry Ellis International," stated Mark Leposky, SVP of global operations for Callaway. "They are leaders in the golf apparel industry and we have utmost confidence that this new dotcom initiative will be successful and mutually profitable for both our companies. We look forward to seeing it unveiled."
Perry Ellis International is a leading designer, distributor and licensor of a broad line of men's and women's apparel, accessories and fragrances, as well as select children's apparel. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.
The company, through its wholly owned subsidiaries, owns a portfolio of national and international brands, including: Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Rafaella, Cubavera, Ben Hogan, Centro, Munsingwear, Savane, Original Penguin by Munsingwear, Grand Slam, Natural Issue, Pro Player, the Havanera Co., Gotcha, MCD, John Henry, Mondo di Marco, Redsand, Manhattan, Axist, Farah, Anchor Blue, Miller's Outpost, Tahoe River Outfitters, Original Khaki Company and Techworks. The company also licenses trademarks from third parties, including Nike and Jag for swimwear, and Callaway, PGA TOUR and Champions Tour for golf apparel.