EXCLUSIVE Q&A: Pacsun connects with consumers for cultural relevanceYouth-oriented specialty fashion retailer Pacsun seeks to build and maintain a community with its customers. Direct-to-consumer beauty brand Mary Kay pilots influencer effortMary Kay wants to make its independent sales reps into digital influencers. Target launches two new creator programs Target Corp. is making it easier and more rewarding for social influencers to promote its products. eBay to host New York pop-up tied to digital influencer guide eBay is promoting its digital used fashion guide with a pop-up physical space that is both limited time and limited access. Three retailers taking a high-tech approach to influencer marketing Influencer marketing is becoming big business, and retailers are using technology innovation to integrate influencers with their promotions. Ulta Beauty unveils influencer team of female athletes The nation’s largest beauty retailer is promoting achievement and empowerment among women and girls with a new influencer initiative. Survey: Majority of social media purchases fueled by online influencers Social influencers are continuing to play a key role in what consumers purchase through social media. Starbucks teams with social influencer 'MrBeast' in reality show Starbucks is joining an increasingly long line of retailers that have partnered with a viral online sensation who goes by the pseudonym "MrBeast." Facebook showcases creators in Gen Z-focused Marketplace holiday shop Facebook is partnering with creators in an effort to draw young holiday shoppers. Home Depot provides creators centralized hub The Home Depot is debuting a platform designed to connect creators to its brand. 1 2 Next Last
