Gap Inc. launches platform, affiliate program for creatorsGap Inc. is launching a new program for creators as part of an effort to ensure its brands remain at the forefront of cultural conversation. Sephora launching shoppable digital storefronts for influencers Sephora is providing content creators with the chance to engage in affiliate sales on its site. Snoop Dogg expands online cannabis presence An icon of 1990s West Coast rap continues to roll out e-commerce sites dedicated to all things cannabis. MrBeast helps kick off new Lowe’s home improvement creator network Lowe’s Companies Inc. is helping creators share DIY content, including one of the most famous influencers of them all. Wayfair returns to 'Wayborhood' with Kelly Clarkson, Blake Griffin Wayfair Inc. is once again teaming with the first "American Idol" winner and adding new celebrities including a former NBA star for its spring promotion. Dick’s Sporting Goods opens influencer program to the public Dick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public. Survey: Young men want positive social media influencers A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers. Taylor Swift, TikTok drive luxury resale trends in 2024 A new study from luxury resale platform Rebag reveals that celebrities and social media have a big impact on consumer behavior in the space. Taylor Swift generates $7 billion in retail impact during 'Eras' tour Pop music icon Taylor Swift has been very good for retailing in North America. Target sets sales records with exclusive Taylor Swift holiday offers Target Corp. is reaping the benefits of aligning itself with one of the biggest pop culture figures in the world. First Previous 1 2
