Wayfair returns to 'Wayborhood' with Kelly Clarkson, Blake GriffinWayfair Inc. is once again teaming with the first "American Idol" winner and adding new celebrities including a former NBA star for its spring promotion. Dick’s Sporting Goods opens influencer program to the publicDick’s Sporting Goods is broadening the scope of its influencer initiative by opening it to employees and the general public. Survey: Young men want positive social media influencers A survey of young male consumers indicates dissatisfaction with the content and impact provided by social media influencers. Taylor Swift, TikTok drive luxury resale trends in 2024 A new study from luxury resale platform Rebag reveals that celebrities and social media have a big impact on consumer behavior in the space. Taylor Swift generates $7 billion in retail impact during 'Eras' tour Pop music icon Taylor Swift has been very good for retailing in North America. Target sets sales records with exclusive Taylor Swift holiday offers Target Corp. is reaping the benefits of aligning itself with one of the biggest pop culture figures in the world.
