Virtual Reality

A direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview.

Retailers in January 2026 focused technology efforts in areas including virtual try-on, unified commerce and agentic shopping.

A Seoul-based custom-fit eyewear retailer is letting U.S. consumers design and order glasses engineered to their unique face shape.

Lowe’s Companies Inc. is fitting artificial intelligence into its broader enterprise strategy.

A fashion brand is leveraging 3D augmented reality technology to let customers see how glasses fit from the comfort of their homes.

Amazon is leveraging four new leading-edge artificial intelligence- and virtual reality-enabled tools to streamline fulfillment and delivery workflows.

Travelers at Louisville Muhammad Ali International Airport can receive advice on where to find limited-edition whiskey products – from a virtual music celebrity.

DSW Designer Shoe Warehouse is leveraging leading-edge augmented reality technology to make footwear shopping more engaging for kids.