Select Sam’s Club stores in Nashville recently provided customers an omnichannel tie-in with the 2025 NTT IndyCar Series open-wheel auto racing tournament.
The nation’s largest sporting goods retailer is teaming up with a pro football legend to guide shoppers through a new immersive online store environment.
A grocery technology company and a beauty brand popular with Gen Z are both integrating different parts of their operations with a visual-oriented social platform.
Walmart is making more frames available for customers to virtually try on while adding high-tech glasses and a new proprietary contact lenses to its assortment.
On the surface, the idea of personalizing a traditional brick-and-mortar shopping experience by integrating immersive solutions may seem counter-intuitive.
