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Online sales set new record
Online holiday season sales grew 14% to $42.3 billion, a little short of comScore’s pre-season forecast.
The online measurement firm originally projected that online sales during the November and December period would increase 16% to $43.4 billion. However, after a strong start online sales fizzled a bit in early December and never quite regained enough momentum to achieve the firm’s earlier target.
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Christmas sales soft at Target
Weaker than expected December sales at Target will cause fourth quarter profits to come in at the low end of an earlier forecast, the company said.
Sales at Target for the five week period ended December 31, increased 0.8% to $10.2 billion while same store sales were essentially flat, below the company’s guidance which called for an increase in the low single digits. The performance was driven by a low single digit decrease in comparable store transactions, offset by an increase in average transaction size.