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IBM: Mobile devices accounted for 14.3% of Black Friday online retail traffic
Armonk, N.Y. -- U.S. shoppers took advantage of early sales this holiday driving a 39.3% increase in online Thanksgiving day spending while setting the stage for 24.3% online growth on Black Friday compared with the same period last year, according to the fourth annual IBM Coremetrics Black Friday Benchmark study, which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.
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Online spending surges on Black Friday
New York City -- E-commerce spending jumped 26% on Black Friday, according to comscore.
Black Friday web sales totaled $816 million, up from $648 million last year, comScore reported.
“With brick-and-mortar retail also reporting strong gains on Black Friday, it's clear that the heavy promotional activity had a positive impact on both channels," said Gian Fulgoni, chairman, comScore.