Seasonal

Let’s not get ahead of ourselves here. That seems to be the message implied in Walmart’s guidance for fourth-quarter same-store sales in a range of flat to up 2%. The company’s comps expectations follow a third-quarter increase of 1.3% that ended a two-year string of negative results, but appear rather muted against the backdrop of talk about the company’s gathering momentum, the effectiveness of strategies and solid positioning for the holidays.

Washington, D.C. -- Holiday shoppers are expected to spend $155.43 on average for gift cards this season, and total gift-card spending is projected to reach $27.8 billion, according to a survey released Friday by the National Retail Federation.

New York City -- One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.

In other findings:

Wayne, N.J. -- Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.

Retailers have pulled out the stops this holiday season, especially when it comes to experimenting with cutting-edge digital technologies. But innovation shouldn’t be reserved for the holidays — it is something that should be infused into the shopping experience all year long.

New York City -- With the start of the 2011 holiday shopping season approaching, retailers need to ensure they have plans in place to address the increased risk of a flash mob event, according to Marsh, a leading insurance broker and risk advisor.

Nashville, Tenn. -- Kirkland’s net profit in its fiscal third quarter as operating expenses and cost of sales rose, and same-store sales declined. But its results still beat Wall Street's expectations. The company earned $1.2 million, compared with $2.3 million a year earlier.

Operating expenses rose 8% to $31.3 million, while the company's cost of sales rose 7% to $60.9 million.

Sales rose 5% to $97.1 million, from $92.7 million. Same-store sales were down 3.6%.
 

WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

SAN BRUNO, Calif. — Walmart announced that it is offering free shipping on electronics more than $45 through Dec. 19 at Walmart.com.

DEERFIELD, Ill. — Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday.

Coupons will range in value from 50 cents to $5 and will be good toward a variety of products, including beauty items, gifts, consumables and everyday essentials, such as diapers. Scannable coupons provide optimal convenience with no clipping or printing required. Cashiers simply scan a coupon straight from a user’s smartphone.