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Macy’s dons its patriotic colors
NEW YORK — The Fourth of July fireworks extravaganza is not the only patriotic item on Macy’s all-American agenda. The retailer is launching its American Icons campaign, featuring American-inspired merchandise, Wednesday, May 15.
The campaign includes launch parties, “pop up” drive-in movies, cross-country road trips, Major and Minor League baseball events, grilling competitions, sweepstakes and a fundraising program to benefit America’s veterans.
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IBM helps 1-800-Flowers connect with shoppers
New York -- With 25% of annual flower sales (for an estimated $1.9 billion) tied to Mother’s Day, it’s no wonder the holiday looms large for 1-800-Flowers. IBM is helping the retailer simplify Mother’s Day gift-giving for its digital customers no matter where or how they shop, including through the website, with a mobile device or via social media.