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Survey: Consumers trust online brands too much—to benefit of cybercriminals
Portland, Ore. – Consumers have trust in well-known brands online, possibly to the detriment of themselves and their employers and to and the benefit of cybercriminals. According to a new survey of 2,011 U.S. and U.K. consumers from security solutions provider Tripwire, more than 40% of consumers believe emails from “trusted brands” are safe to click, and nearly a quarter (24%) anticipate doing at least part of their holiday shopping while at work.
Survey findings include:
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Online orders set record at Walmart.com
Walmart’s efforts to better integrate physical and digital appear to be gaining traction judging from key disclosures the company made regarding online activity.
Cyber Monday transaction volume set a new record at Walmart.com and throughout the five day period running from Thanksgiving Day through Cyber Monday the company said it experienced more than 1.5 billion page views. During the same period, mobile accounted for approximately 70 percent of traffic to Walmart.com.
