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Lindt taps IBM Smarter Commerce on cloud through CrossView
Research Triangle Park, N.C. -- CrossView, a provider of cross-channel commerce and retail solutions, announced that it is using technology from IBM's Smarter Commerce portfolio to help premier confectioner, Lindt Chocolate, deliver personalized shopping experiences, increase online conversion rates and grow mobile sales.
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Survey: Consumers prefer personalized omni-channel offers
New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.