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IBM: Online sales rise 19% pre-Thanksgiving weekend
Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.
In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.
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American Girl to give away 1,000 dolls a day
American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.
Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.
