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Zappos leaps into new holiday
Most people do not get a paid holiday for “Leap Day,” Feb. 29.
Then again, most people do not work for online footwear and apparel retailer Zappos. Known for doing things a little differently, such as replacing the traditional bureaucratic management structure with decentralized “holacracy,” Zappos is taking a novel approach to Leap Day.
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Pandora mixes old with new in promotional campaign
Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.
From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

