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Nielsen: Digital shopping to drive holiday sales in 2016
As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales. This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores. -
Study: Holiday season has a dark side
Retailers had better watch out, as ’tis the season for fraud — especially in an age of omnichannel retail. Omnichannel retailing opens up new avenues for fraudsters — especially during the holidays, according to the “Annual Holiday Fraud Index” from Radial. The study, based on data from hundreds of clients and billions of data elements, reveals Europay, Mastercard, Visa (EMV), cross-border, and digital gift card trends that could put retailers’ bottom lines at risk.

