Survey: Rising costs boosting planned back-to-school spendingA majority of back-to-school and back-to-college shoppers are planning to spend the same amount or more than last year, even in the face of newly-implemented tariffs on imported goods. Survey: Ads key for shoppers' back-to-school purchasing decisionsTime and place are crucial when it comes to targeting shoppers with back-to-school ads. Instacart offers back-to-school freebies, shopping hub Instacart is streamlining back-to-school shopping and providing discounts. Consumers will go into credit card debt, use BNPL to afford holidays Americans will prioritize gifting regardless of the impact to their wallets this holiday season. American Eagle teams with Sydney Sweeney for interactive fall campaign American Eagle is partnering with a rising Gen Z celebrity and influencer to promote its fall jeans collection. Chipotle teams with Snapchat on augmented reality guacamole promotion Chipotle Mexican Grill is integrating real avocados into a new campaign featuring Snapchat augmented reality filters. The top factors affecting back-to-school shoppers this year include… Back-to-school in-store shoppers are on the hunt for deals and promotions this year — and even secondhand items. ICSC: Consumers heading to stores for back-to-school shopping Shoppers started back-to-school shopping early this year in search of deals to help offset higher costs. Shoppers will show up this holiday season despite tariffs, according to survey Shoppers won’t let economic and political turbulence deter them from holiday shopping — but many will skip the old playbook. Wayfair, Urban Outfitters hosting post-Prime Day sales events Two retailers are commencing summer sales extravaganzas in the aftermath of Amazon Prime Day. Amazon Prime Day – deals, devices and dollars The four-day version of Amazon Prime Day was a hit, and the results offer some important indicators about the state of digital commerce. Pacvue: Amazon has success with four-day Prime Day A number of key performance metrics confirm that Amazon made a good business decision in extending Prime Day’s duration this year. First Previous 21 22 23 24 25 Next Last
