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IBM: Online Christmas Day sales up 16.5%
Armonk, N.Y. -- Overall Christmas Day online sales were up 16.5% from the same period last year. IBM Digital Analytics Benchmark data for Dec. 25, 2013 shows mobile traffic was the highest IBM recorded this holiday season, accounting for 48% of all online traffic, up 28.3% compared to the same period last year.
Mobile sales also remained strong, approaching 29% of all online sales, up 40% from 2012.
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Late season online sales fizzle
Online holiday sales from desktop computers increased a less-than-expected 10% after a late season surge failed to materialize, according to comScore.
The digital measurement firm in late November predicted online sales from desktop computers would increase 14% during the November and December time frame and reach slightly more than $48.1 billion. However, as of December 26, data from the firm showed sales were up 10% to $42.8 billion for the comparable period.