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Survey: Shoppers expect top holiday deals in December
Los Angeles – More than half (54%) of shoppers believe the best holiday discounts will be in December and 83% will continue to comparison shop for gifts throughout the month. PriceGrabber has released results from its December Winter Holiday Shopping Survey, of 3,299 U.S. online shopping consumers, that shows 87% of consumers will conduct most of their holiday shopping in December this year (compared to 78% in 2012).
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RetailNext: Upcoming weekend will be a ‘monster’ for stores
New York -- The initially predicted “super weekend” (Dec. 21 and Dec. 22) will now become a “monster weekend” for brick-and-mortar stores, according to RetailNext, whose analysts predict a low single-digit uptick in traffic for brick-and-mortar stores, which will translate into an estimated 5% sales growth this weekend, resulting from improved conversion. The impact of last weekend’s snowstorm, coupled with the online shipping cutoffs, makes this weekend for brick-and-mortars even more substantial.