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FSI activity continues to trump digital
Digital coupons may get all the publicity, but SmartSource isn’t buying the hype as evidenced by what it said was a record-setting coupon drop on Sunday, January 5.
Parent company News America Marketing said the Sunday, January 5 edition of its SmartSource publication was the largest in its history with up to three inserts required in some markets to deliver up to 136 pages of coupons.
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NPD: online a better destination for deals
New research from NPD conducted during the 2013 holiday season suggests shoppers believe better deals are to be had online than in stores.
That not good news for retailers under relentless pressure to generate store traffic with all manner of urgency oriented promotions such as the ubiquitous one-day sale or other types of limited duration activities.
Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products.