Macy’s kicks off post-holiday campaign

Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.



Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.



“Last year, Macy’s created ‘Week of Wonderful’ to make this popular, post-holiday shopping time even more fun and helpful for customers,” said Martine Reardon, chief marketing officer. “In this ‘national vacation week’ just following Christmas, we’re able to offer new merchandise in our stores, so shoppers can find anything that may not have made it under the tree, with the latest styles from top designers and must-have items for the whole family.”



Macy’s “Week of Wonderful” runs Friday, Dec. 27, through Thursday, Jan. 2, 2014. The campaign will be supported by promotions and events in select stores, social media, advertising and direct mail, including a 52-page book of new merchandise and a 20-page spread dedicated to activewear.