Winter Holidays

Record levels of mobile traffic helped Christmas Day online sales advance 16.5%, according to IBM digital Analytics Benchmark data.

We have reached the time of year when everyone wonders whether they made the “naughty” or “nice” list. Here are a few suggestions for omni-channel retailers who want to ensure Santa (and your customers) place you firmly on the nice list.

Recognize Channel Differences and Limitations

Holiday shoppers who order by 10 a.m. Christmas Eve can still receive same day delivery from online luxury goods retailer Net-A-Porter in the greater New York City area.

The retailer was offering customers shopping from, or sending gifts to New York City, and select areas of Bergen and Westchester counties on Tuesday, December 24th, the opportunity to receive merchandise the same day as long as orders were submitted by 10 a.m.

Washington, D.C. – U.S. household purchases rose 0.5% in November 2013. According to new figures from the U.S. Department of Commerce, this followed a 0.4% increase in October that was larger than previously reported and is the largest increase since July 2013.

Charleston, S.C. -- Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Wal-Mart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.

Chicago -- Rough weather last week prevented many last-minute shoppers from getting to the stores to finish up their holiday purchasing. ShopperTrak reported that for the week of Dec. 16 to Dec. 22, GAFO in-store retail sales decreased by 3.1% from the same week last year. Retail brick-and-mortar shopper traffic decreased by 21.2% compared to the same time period in 2012.

New York – Factors including the permanency of the 2013 payroll tax increase, uneven job creation and uncertainty caused by the autumn partial government shutdown are expected to continue constraining consumer spending in 2014. According to a new economic insight report from Sterne Agee, lower gas prices, a lingering wealth effect from home price appreciation and record highs in equities helped boost holiday spending, but will not be enough to counteract a trend toward weak consumption that has been in place since the beginning of this year.

Only two-thirds of Americans are all or almost finished with their holiday shopping as of Dec. 23. Of the 24 retailers surveyed by America’s Research Group and Inmar, only three retained 70% or more of their customer base, with Walmart topping the list at 88.1%, followed closely by Dollar Tree at 80.4%, and Target at 72.1%.