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Sports Authority urges people to unplug this holiday
Sports Authority has kicked off its 2013 holiday ad campaign, “There’s Nothing Like the Gift of Sport.” The campaign’s message may resonate with those who are already athletically inclined, but will face challenges with XBox One or PlayStation4 aficionados.
The campaign seeks to persuade people to “unplug” this holiday season and embrace sports, a move which has the potential of generating traffic in stores and online as people shop for everything from sneakers and workout clothes to fitness equipment and sports gear.
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NPD: holiday gift predictions for home
NPD Group has released its 2013 holiday gift predictions for the home.
“Some items on this year’s home holiday shopping lists deliver warmth, and others make it cold; some items are functional, and some are about the fun factor,” said Debra Mednick, executive director and home industry analyst. “Either way, the hottest home categories for the 2013 holiday season are designed to conveniently deliver comfort, improve health, or bestow simple affordable pleasures.”
The research company pointed to the following leading items: