Winter Holidays

eBay plans to leverage its latest global brand campaign, called “Shop the World,” to position itself at the forefront of shoppers’ minds during the holiday shopping season.

eBay’s brand advertising and marketing campaign, which debuts Oct. 13, aims to support sellers by engaging existing eBay users and attracting new ones.

New York -- One-quarter (25%) of U.S. consumers plans to spend more on holiday shopping this year up from 20% in 2013, and spending on holiday gifts is expected to average $718, according to Accenture’s annual holiday shopping survey.

The survey also found consumer enthusiasm for Black Friday shopping has reached its highest level in eight years. Two-thirds of respondents (66%) said they are likely to shop on Black Friday, compared to 55% who planned to do so in 2013.

Sports Authority plans to hire 3,500 temporary employees across the country to meet consumer demand during the 2014 holiday season.

All Sports Authority locations will begin hiring this month and will continue until December. The specialty retailer added that it plans to convert hundreds of seasonal workers into permanent staff after the holidays.

Cautious spending and a spending divide that has bifurcated the American holiday shopper into two distinct segments,  are two of the 10 big trends that are expected to drive the 2014 holiday shopping season, according to a new report from PwC US and Strategy&.

The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report released Tuesday from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."

Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.

By Scott Fenwick, Manhattan Associates

For the average consumer, the holiday season probably seems far away. As we recover from back-to-school mayhem, holiday shopping lists are not likely to be top of mind. Very soon, however, decorations will begin creeping onto store shelves, and seasonal commercials will make their first appearances during our favorite TV shows.

Washington, D.C. - The National Retail Federation (NRF) expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4% to $616.9 billion, higher than 2013’s actual 3% increase during that same time frame. This would mark the first time since 2011 that holiday sales would increase more than 4%.