-
IBM predicts record mobile holiday sales
IBM is forecasting a record holiday season heavily influenced by digital sales. IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.
The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%
-
BDO USA: Retailers bullish on holiday, cautious on inventory; jobs top concern
Chicago -- The marketing chiefs of U.S. retailers are optimistic about the upcoming holiday season, forecasting a solid 4.1% increase in overall holiday store sales, according to a recent BDO USA survey. The projection is in line with the National Retail Federation’s 4.1% expected holiday sales increase, and is a full percentage point higher than actual retail sales gains in the 2013 season.
