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Survey: Americans prefer in-store gift purchases
Matthews, N.C. – Americans prefer to make most gift purchases in stores close to home. Seven-in-10 consumers in a recent survey conducted for Family Dollar say they describe themselves as in-person shoppers, while only 30% say they would be best characterized as online shoppers.
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How the Amazon Grinch Stole Retailers’ Christmas
By Rodney Mason, CMO, Parago, [email protected]
In its annual survey of holiday spending trends, Deloitte reports that 46% of consumers plan to do their holiday shopping online. That puts online shopping in the number-one position for the first time in the survey’s history. Deloitte also found that nearly six out of 10 shoppers plan to use self-help technologies in-store when holiday shopping.