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Survey - 7 in 10 consumers to buy at least 1 holiday gift card online
Portland, Ore. – Seven in 10 (71%) consumers intend to purchase at least one gift card from an online website or mobile website/app during the upcoming holiday season, while 74% will buy at least one digital gift card. According to new data from POS solutions provider InComm, 85% of respondents age 18-35 agree that they’re likely to purchase at least one digital gift card this holiday season -
Study: Mass retailers more popular than e-tailers for holiday
Denver – An estimated 28% of consumers plan to do most of their holiday shopping at mass retailers, compared to 26% who will frequent online retailers. According to an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

