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Amazon leverages convenience to grab last-minute holiday shoppers
Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.
The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.
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Experian identifies top four holiday shopping trends
New York -- Analysis has uncovered a 46% increase in social networking referrals to top 500 retail websites during the most critical week of the year, just one of four key trends identified in a report by Experian Marketing Services.
The 2013 holiday marketing analysis from the holiday shopping season's peak week, the period beginning Thanksgiving and ending on Cyber Monday, cited the following four trends: