-
Study: Facebook leading social network for holiday promotion
New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts. -
Sears seeks fit with 'Reserve It' service
Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.
